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The subjective side of client management
Engineering Echelons

Hey, it’s Collin. Welcome to Engineering Echelons, a newsletter full of ideas and insights to help engineers excel at management.
Here’s what I’ve got for you this week.
New and noteworthy news
Something to consider
Some insights to delve into
And more…
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Alright, let’s get into it.
Noteworthy Headlines
2Q2025 Civil Infrastructure Construction Index (FMI)
Highlights:
63% of respondents indicated backlogs that are at or exceeding internal expectations for this time of year.
74% of respondents indicate that margins are steady or improved.
Approximately 72% of respondents report an increase in competition quarter over quarter, down from 77% in the first quarter.
Construction Backlog & Profit Margin Expectation Improve (ABC)
Highlights:
The ABC Construction Backlog Indicator rose to a 20-month high of 8.7 months

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Management Perspective
The common mindset for success in design and construction is to win work, deliver the work well, and repeat. Yes, these are all important, but there’s an important part missing that trips up many firms.
Those are all objective parts of engagements; they can be measured.
Here’s the secret: doing objectively good work isn’t enough. The client has to believe that you did a good job, too. It takes both.
This may sound trivial. If you delivered good work (a design that won awards, was under budget, on time, etc.), then the client will be satisfied, right?
Wrong.
Clients have different perspectives and motivations from their clients do. And whether you like it or not, they will compare you to other consultants they have used in the past.
Here’s an example. Let’s say your contract stipulates a timeframe for you to deliver by, and you beat it. That’s great. But what if it’s a similar task to that which another consultant is performing, and they complete it with similar quality in a much shorter time. Objectively, you exceeded the agreement. But you fell short in comparison.
Here’s another thought to consider: have you ever tried to pursue a potential client but they stick with their tried and true consultant, one who has a subpar reputation in the industry? Maybe they don’t have the technical expertise, maybe their deliverables run behind, or maybe they lack in some other capacity. But they are great communicators, devote their attention to that client, and make them feel smart. They make the client feel good.
Arguably, that’s more important.
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
So remember as you are working on delivering projects for your clients: are you only focusing on the objective parts of the deliverable (quality, schedule, cost, etc.)? Or are you also taking into account the human aspect of who you are working with?
Management Insights
Viktor Frankl on the need for struggle:
“What man actually needs is not a tensionless state but rather the striving and struggling for a worthwhile goal, a freely chosen task.”
—
Ryan Holiday on the difference between amateurs and professionals:
“An amateur is defensive. The professional finds learning (and even, occasionally, being shown up) to be enjoyable; they like being challenged and humbled, and engage in education as an ongoing and endless process.”
—
Dan Sullivan on a core aspect of leadership:
“A core aspect of leadership is being explicit about the vision. The more explicit you are in what you want, the faster you’ll attract the right Whos to help you achieve that vision. The leader explains the ‘What’ and ‘Why’ and then allows the ‘Who’ to execute the ‘How’.”
Management Resource
Master the Human Side of Engineering (First Round Review)
Engineering is done by people for people. It’s important to recognize and invest in the human aspects of the business.
Although this article is specifically for software engineering, it applies to all engineering.
Get in Touch
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Or…
Let me know if you’ve found something worth sharing.
Let me know what challenges you’re having as a manager.
Let me know what challenges you see other managers having.
Send me an email at [email protected]
Looking forward to hearing from you. See you next time.
Collin